Companies have much to gain from joining the teams creating events for the federal market. Winning speaking positions for clients and company SMEs adds luster to both. Helping shape the content can help build the base for your ideas and approaches and establish your voice in leading thinking in key areas. Here, The Agile Mind, acting as as key adviser to the conference chairman, assisted in shaping the conference program, provided recommendations for keynote speakers, e.g. Ben Fitzgerald and James "Hondo" Geurts. The Agile Mind's Anne Laurent led two session teams--"Robots, Artificial Intelligence, and Blockchain are Transforming Acquisition," "How Other Transaction Authority Got Hot!"--and co-led a third, providing speaker recommendations, selecting panelists, supporting administrative team. Laurent wrote panel descriptions, talking points for media interviews, social media posts, and an earned media column.