Columns and Articles
Placing columns conveying your thought leadership best practices, lessons learned and insights in appropriate media can amplify your voice, augment your communications, build up your experts and open opportunities to speak and to be interviewed by other media outlets in their news articles.
White Papers and Reports
White papers and reports let you fully detail ideas, include graphics, emphasize points and feature case studies and successes in sidebars, and create deliverables to share with current and prospective clients. They also create material for bylined columns and opportunities for earned media coverage.
Video and Webinars
Video interviews with your subject-matter experts and your clients enhance their reputations and thereby yours. Webinars can expand the reach of reports and white papers, offer opportunities to feature the insights of clients and prospective clients, harvest prospects from attendees and amplify your research and lessons learned.
For developing business and client interaction, nothing beats in-person events. They can enable interaction among a select group of clients, or among them and new or potential customers. They can be large and open to showcase your company's and your clients thought leadership on hot topics of the day and/or successes in handling common and emerging challenges. They also can fete your subject-matter experts and leaders as spokespeople for your best ideas.